Digital Dominator

Case Study: Avantix’s SEO Success with Information Technology Solutions & Digital Dominator

Overview:

Avantix is an Australian company specializing in professional scanning and information processing services. Their comprehensive offerings include:

  • Scanning Services: Digitization of documents, large-format materials, microfilm, and bound books.
  • Data Services: Advanced data capture, merging, cleansing, and integration to streamline business automation.<
  • Information Processing Solutions: Software solutions to optimize processes, improve accuracy, and integrate seamlessly with core systems.

Avantix serves a diverse clientele across industries, including government agencies, mining companies, and healthcare organizations. As they looked to expand their digital presence and maintain competitiveness, they identified technical SEO as critical to their success.

Challenge:

Avantix’s leadership team, led by Duncan Lord (no relation to Doug), sought an SEO partner with deep technical expertise to help grow their visibility across Queensland, Sydney, and Melbourne. They needed:

  • A white-hat SEO Link Building and Citation strategy.
  • Expertise in technical SEO, including managing webmaster tools, site maps, redirects, and site speed.
  • Comprehensive on-page and off-page SEO to grow keyword rankings and traffic consistently.
  • Transparency, hands-on support, and measurable results.

Having worked with IT and marketing agencies in the past, Duncan was determined to find a partner who could deliver real impact without overpromising.

Solution:

After an initial conversation and strategy presentation, Avantix partnered with Digital Dominator (DD) and ITS due to their data-driven approach and clear alignment with Avantix’s goals. DD’s audit and strategy presentations stood out for being logical, technical, and actionable—exactly what Avantix needed.

Key Initiatives:

  1. Targeted SEO Strategy:
    • Focused on growing Avantix’s presence in Brisbane first, then Sydney and Melbourne.
    • Developed location-specific landing pages for Sydney and Melbourne.
    • Targeted purposeful, high-value keywords to capture Avantix’s audience’s attention.
  2. Improved Content Strategy:
    • Enhanced landing pages, blogs, and social media content to drive engagement.
    • Optimized Avantix’s existing content for backlinking and thematic keyword searches.
  3. Technical SEO Enhancements:
    • Improved site structure, usability, and siloing for better crawlability and search engine indexing.
    • Addressed site speed and other technical factors to improve user experience and conversions.
  4. Training and Collaboration:
    • Trained Avantix’s team members in on-page and content SEO to support the campaign’s success.
    • Maintained open communication to address challenges and identify growth opportunities.

Results:

Over 12 months, Digital Dominator achieved remarkable outcomes for Avantix:

  • Keyword Growth:
    • Gained 200 target keyword positions and a 50% increase in keyword clicks.
    • Achieved 190 keywords in the top three positions and 285 keywords in the top 10 on Google.
  • Regional Success:
    • Sydney: Grew from zero keywords to 115 in the top three and 237 in the top 10, resulting in a 100% increase in traffic.
    • Melbourne: Grew from zero keywords to 113 in the top three and 235 in the top 10, also achieving 100% traffic growth.

Organic Traffic: A 69% increase in organic traffic across all target regions.

Client Testimonial:

“The presentation of the strategy and process, if well presented, really makes a big difference. If we can implement something once and it works, then we are happy.”
– Duncan Lord, Avantix

Ongoing Partnership:

Avantix continues to invest in SEO as a priority, recognizing the significant return on investment it delivers. By partnering with Digital Dominator, Duncan is confident that his marketing dollars are well spent. DD’s tailored approach, driven by data and in-depth analysis, ensures that Avantix remains competitive and continues to grow.

Conclusion:

The collaboration between Avantix and Digital Dominator demonstrates the power of strategic SEO in driving business growth. By aligning technical expertise with client goals, Digital Dominator helped Avantix achieve measurable results and lay a solid foundation for future success.